/* ============================================================
   AdExcel — digital marketing & ad-operations agency
   Committed blue + white identity (no dark mode).
   Palette from the logo: royal blue + sky blue on white, navy ink text.
   Display: Bricolage Grotesque · Body: IBM Plex Sans · Data: IBM Plex Mono
   ============================================================ */

:root{
  color-scheme: light;

  --paper:     #FFFFFF;
  --mist:      #F1F6FF;   /* faint blue tint — section grounds */
  --mist-2:    #E3EDFF;
  --line:      #DAE4F6;
  --line-2:    #C7D5EF;

  --ink:       #0E1830;   /* deep navy — body/heading text */
  --ink-soft:  #33405C;
  --slate:     #5A6883;   /* muted text */

  --royal:     #1B44D8;   /* primary blue — CTAs, links, accents */
  --royal-deep:#0F2E9E;   /* footer ground, pressed states */
  --royal-ink: #12329F;   /* link text on white */
  --sky:       #3E9BDD;   /* secondary accent */
  --sky-tint:  #DCEEFB;
  --on-royal:  #FFFFFF;

  --shadow:    0 1px 2px rgba(14,24,48,.05), 0 18px 40px -18px rgba(27,68,216,.22);
  --shadow-sm: 0 1px 2px rgba(14,24,48,.05), 0 8px 20px -12px rgba(14,24,48,.16);

  --font-display: "Bricolage Grotesque", "Arial Black", system-ui, sans-serif;
  --font-body: "IBM Plex Sans", -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, sans-serif;
  --font-mono: "IBM Plex Mono", ui-monospace, "SF Mono", Menlo, Consolas, monospace;

  --wrap: 1120px;
  --radius: 12px;
  --radius-sm: 8px;
}

/* ---------------- base ---------------- */
*,*::before,*::after{ box-sizing:border-box; }
*{ margin:0; padding:0; }

html{ -webkit-text-size-adjust:100%; scroll-behavior:smooth; }
@media (prefers-reduced-motion: reduce){ html{ scroll-behavior:auto; } }

body{
  font-family:var(--font-body);
  font-size:1.0625rem;
  line-height:1.65;
  color:var(--ink);
  background:var(--paper);
  -webkit-font-smoothing:antialiased;
  text-rendering:optimizeLegibility;
}

img,svg{ display:block; max-width:100%; }
a{ color:inherit; text-decoration:none; }

h1,h2,h3,h4{
  font-family:var(--font-display);
  font-weight:700;
  line-height:1.08;
  letter-spacing:-0.02em;
  color:var(--ink);
  text-wrap:balance;
}
p{ text-wrap:pretty; }

::selection{ background:var(--sky); color:#fff; }

:focus-visible{ outline:2.5px solid var(--royal); outline-offset:3px; border-radius:3px; }

/* ---------------- layout helpers ---------------- */
.wrap{ width:100%; max-width:var(--wrap); margin-inline:auto; padding-inline:clamp(1.25rem, 4vw, 3rem); }

.section{ padding-block:clamp(3.75rem, 8vw, 6.5rem); }
.section--mist{ background:var(--mist); border-block:1px solid var(--line); }

/* solid royal-blue band (replaces the old near-black sections) */
.section--blue{ background:var(--royal); }
.section--blue h2,.section--blue h3,.section--blue p{ color:#fff; }

.eyebrow{
  font-family:var(--font-mono);
  font-size:.75rem; font-weight:500;
  letter-spacing:.16em; text-transform:uppercase;
  color:var(--royal);
  display:inline-flex; align-items:center; gap:.6rem;
}
.eyebrow::before{ content:""; width:1.75rem; height:2px; background:var(--sky); display:inline-block; }
.section--blue .eyebrow{ color:#BBD0FF; }
.section--blue .eyebrow::before{ background:#BBD0FF; }

.section-head{ max-width:60ch; margin-bottom:clamp(2rem,4vw,3rem); }
.section-head h2{ font-size:clamp(1.9rem, 3.6vw, 2.7rem); margin-top:.9rem; }
.section-head p{ margin-top:1rem; color:var(--slate); font-size:1.125rem; }
.section--blue .section-head p{ color:#D6E1FF; }

/* ---------------- buttons ---------------- */
.btn{
  display:inline-flex; align-items:center; gap:.55rem;
  font-family:var(--font-body); font-size:.95rem; font-weight:600;
  padding:.85rem 1.4rem; border-radius:var(--radius-sm);
  border:1.5px solid transparent; cursor:pointer;
  transition:transform .15s ease, background .15s ease, border-color .15s ease, color .15s ease, box-shadow .15s ease;
}
.btn--primary{ background:var(--royal); color:var(--on-royal); border-color:var(--royal); }
.btn--primary:hover{ transform:translateY(-2px); background:var(--royal-deep); border-color:var(--royal-deep); box-shadow:var(--shadow-sm); }
.btn--ghost{ border-color:var(--line-2); color:var(--royal-ink); }
.btn--ghost:hover{ transform:translateY(-2px); border-color:var(--royal); color:var(--royal); }
.section--blue .btn--primary{ background:#fff; color:var(--royal-deep); border-color:#fff; }
.section--blue .btn--primary:hover{ background:var(--mist); border-color:var(--mist); }
.section--blue .btn--ghost{ border-color:rgba(255,255,255,.5); color:#fff; }
.section--blue .btn--ghost:hover{ border-color:#fff; color:#fff; }
@media (prefers-reduced-motion: reduce){ .btn:hover{ transform:none; } }

/* ---------------- header ---------------- */
.site-header{
  position:sticky; top:0; z-index:50;
  background:rgba(255,255,255,.9);
  backdrop-filter:blur(10px);
  border-bottom:1px solid var(--line);
}
.site-header .wrap{ display:flex; align-items:center; gap:1.5rem; min-height:4.4rem; }
.brand{ display:inline-flex; align-items:center; gap:.6rem; margin-right:auto; }
.brand-mark{ height:1.95rem; width:auto; flex:none; }
.brand-mark .a{ fill:var(--ink); }
.brand-mark .d{ fill:var(--royal); }
.brand-word{ font-family:var(--font-display); font-weight:700; font-size:1.32rem; letter-spacing:-0.02em; color:var(--ink); }

.nav{ display:flex; align-items:center; gap:.35rem; }
.nav a{ font-size:.92rem; font-weight:500; color:var(--ink-soft); padding:.5rem .7rem; border-radius:6px; position:relative; }
.nav a:hover{ color:var(--royal); }
.nav a[aria-current="page"]{ color:var(--ink); font-weight:600; }
.nav a[aria-current="page"]::after{ content:""; position:absolute; left:.7rem; right:.7rem; bottom:.15rem; height:2px; background:var(--sky); border-radius:2px; }
.header-cta{ display:flex; align-items:center; gap:1rem; }
.header-phone{ font-family:var(--font-mono); font-size:.85rem; color:var(--slate); white-space:nowrap; }
.header-phone:hover{ color:var(--royal); }
.nav-toggle{ display:none; background:none; border:1px solid var(--line-2); border-radius:6px; width:2.4rem; height:2.4rem; color:var(--ink); }

@media (max-width: 960px){
  .nav, .header-phone{ display:none; }
  .nav-toggle{ display:grid; place-items:center; }
  .site-header .wrap{ position:relative; }
  .nav.is-open{
    display:flex; flex-direction:column; align-items:stretch;
    position:absolute; top:100%; left:0; right:0;
    background:var(--paper); border-bottom:1px solid var(--line);
    padding:.75rem clamp(1.25rem,4vw,3rem) 1.25rem; gap:.15rem;
  }
  .nav.is-open a{ padding:.75rem .4rem; font-size:1rem; }
}

/* ---------------- hero ---------------- */
.hero{
  padding-block:clamp(3.5rem, 7vw, 6rem) clamp(3rem,6vw,5rem);
  background:
    radial-gradient(60rem 30rem at 85% -10%, var(--sky-tint), transparent 60%),
    linear-gradient(var(--paper), var(--mist));
}
.hero-grid{ display:grid; grid-template-columns: 1.15fr .85fr; gap:clamp(2rem,5vw,4.5rem); align-items:center; }
.hero h1{ font-size:clamp(2.5rem, 5.4vw, 4rem); }
.hero .lead{ margin-top:1.4rem; font-size:1.2rem; color:var(--slate); max-width:44ch; }
.hero .cta-row{ margin-top:2rem; display:flex; gap:.9rem; flex-wrap:wrap; }
.hero-note{ margin-top:1.6rem; font-family:var(--font-mono); font-size:.78rem; letter-spacing:.03em; color:var(--slate); }

.manifesto{
  border:1px solid var(--line); border-radius:var(--radius);
  background:var(--paper); padding:clamp(1.5rem,3vw,2.25rem); box-shadow:var(--shadow);
}
.manifesto ol{ list-style:none; counter-reset:m; }
.manifesto li{
  counter-increment:m;
  font-family:var(--font-display); font-weight:700;
  font-size:clamp(1.6rem, 3.2vw, 2.35rem); letter-spacing:-0.025em; line-height:1.15;
  padding-block:.7rem; display:flex; align-items:baseline; gap:.9rem;
}
.manifesto li + li{ border-top:1px solid var(--line); }
.manifesto li::before{
  content: counter(m,decimal-leading-zero);
  font-family:var(--font-mono); font-size:.7rem; font-weight:500;
  color:var(--sky); letter-spacing:.05em; transform:translateY(-.35em);
}
.manifesto li:nth-child(even){ color:var(--royal); }
@media (max-width: 860px){ .hero-grid{ grid-template-columns:1fr; } .manifesto{ order:2; } }

/* ---------------- stat strip ---------------- */
.stats{ display:grid; grid-template-columns:repeat(4,1fr); gap:1px; background:var(--line); border-block:1px solid var(--line); }
.stat{ background:var(--paper); padding:1.8rem clamp(1rem,2vw,1.5rem); }
.stat .n{ font-family:var(--font-display); font-weight:700; font-size:clamp(1.8rem,3.4vw,2.6rem); letter-spacing:-0.03em; color:var(--royal); font-variant-numeric:tabular-nums; }
.stat .l{ margin-top:.35rem; font-size:.9rem; color:var(--slate); }
@media (max-width:720px){ .stats{ grid-template-columns:1fr 1fr; } }

/* ---------------- client marquee (home) ---------------- */
.marquee{ overflow:hidden; padding-block:.35rem; -webkit-mask-image:linear-gradient(90deg,transparent,#000 8%,#000 92%,transparent); mask-image:linear-gradient(90deg,transparent,#000 8%,#000 92%,transparent); }
.marquee + .marquee{ margin-top:.85rem; }
.marquee-track{ display:flex; gap:.85rem; width:max-content; animation:marquee 46s linear infinite; }
.marquee--rev .marquee-track{ animation-direction:reverse; animation-duration:54s; }
.marquee:hover .marquee-track{ animation-play-state:paused; }
@keyframes marquee{ to{ transform:translateX(-50%); } }
.m-item{
  flex:none; font-family:var(--font-display); font-weight:700; font-size:1.05rem; letter-spacing:-0.01em;
  color:var(--ink-soft); background:var(--paper); border:1px solid var(--line);
  border-radius:100px; padding:.6rem 1.15rem; white-space:nowrap;
}
.m-item span{ color:var(--sky); }
@media (prefers-reduced-motion: reduce){
  .marquee{ mask-image:none; -webkit-mask-image:none; overflow-x:auto; }
  .marquee-track{ animation:none; }
}

/* ---------------- cards / grids ---------------- */
.grid{ display:grid; gap:1.25rem; }
.grid--2{ grid-template-columns:repeat(2,1fr); }
.grid--3{ grid-template-columns:repeat(3,1fr); }
@media (max-width:900px){ .grid--3{ grid-template-columns:1fr 1fr; } }
@media (max-width:640px){ .grid--2,.grid--3{ grid-template-columns:1fr; } }

.card{
  background:var(--paper); border:1px solid var(--line); border-radius:var(--radius); padding:1.6rem;
  transition:border-color .16s ease, transform .16s ease, box-shadow .16s ease;
}
.card:hover{ border-color:var(--sky); transform:translateY(-3px); box-shadow:var(--shadow-sm); }
@media (prefers-reduced-motion: reduce){ .card:hover{ transform:none; } }
.card h3{ font-size:1.15rem; }
.card p{ margin-top:.6rem; color:var(--slate); font-size:.98rem; }

.tag{
  font-family:var(--font-mono); font-size:.7rem; font-weight:500;
  letter-spacing:.08em; text-transform:uppercase;
  color:var(--royal); background:var(--mist-2); border-radius:100px; padding:.28rem .65rem; display:inline-block;
}
.chip{
  font-family:var(--font-mono); font-size:.72rem; letter-spacing:.04em;
  color:var(--slate); border:1px solid var(--line); border-radius:100px;
  padding:.2rem .6rem; display:inline-flex; gap:.35rem; align-items:center;
}
.chip::before{ content:"\25C6"; color:var(--sky); font-size:.6em; }

/* ---------------- service pillars ---------------- */
.pillars{ display:grid; gap:0; border:1px solid var(--line); border-radius:var(--radius); overflow:hidden; }
.pillar{ display:grid; grid-template-columns: 9.5rem 1fr; gap:clamp(1rem,3vw,2.5rem); padding:clamp(1.4rem,3vw,2rem); background:var(--paper); }
.pillar + .pillar{ border-top:1px solid var(--line); }
.pillar:hover{ background:var(--mist); }
.pillar .k{ font-family:var(--font-mono); font-size:.78rem; letter-spacing:.09em; text-transform:uppercase; color:var(--royal); padding-top:.3rem; }
.pillar h3{ font-size:1.3rem; }
.pillar p{ margin-top:.5rem; color:var(--slate); font-size:1rem; max-width:62ch; }
.pillar .stack{ margin-top:.8rem; display:flex; flex-wrap:wrap; gap:.4rem; }
@media (max-width:640px){ .pillar{ grid-template-columns:1fr; gap:.5rem; } }

/* ---------------- portfolio roster ---------------- */
.sector{ margin-top:clamp(2rem,4vw,3rem); }
.sector:first-of-type{ margin-top:0; }
.sector > h3{
  font-family:var(--font-mono); font-weight:500; font-size:.8rem; letter-spacing:.14em; text-transform:uppercase;
  color:var(--slate); padding-bottom:.8rem; margin-bottom:1.25rem; border-bottom:1px solid var(--line);
}
.roster{ display:grid; grid-template-columns:repeat(3,1fr); gap:1rem; }
@media (max-width:900px){ .roster{ grid-template-columns:1fr 1fr; } }
@media (max-width:560px){ .roster{ grid-template-columns:1fr; } }
.client{
  border:1px solid var(--line); border-radius:var(--radius-sm); padding:1.15rem 1.2rem; background:var(--paper);
  transition:border-color .16s ease, box-shadow .16s ease;
}
.client:hover{ border-color:var(--sky); box-shadow:var(--shadow-sm); }
.client .name{ font-family:var(--font-display); font-weight:700; font-size:1.08rem; letter-spacing:-0.02em; color:var(--ink); }
.client .meta{ margin-top:.15rem; font-size:.86rem; color:var(--slate); }
.client .scope{ margin-top:.7rem; font-family:var(--font-mono); font-size:.72rem; letter-spacing:.02em; color:var(--royal); line-height:1.5; }
.client .loc{ margin-top:.6rem; }

/* ---------------- case narrative ---------------- */
.case{ padding-block:clamp(2.5rem,5vw,3.75rem); border-top:1px solid var(--line); }
.case:first-of-type{ border-top:0; padding-top:0; }
.case-top{ display:flex; flex-wrap:wrap; align-items:baseline; gap:.75rem 1rem; }
.case-top h3{ font-size:clamp(1.4rem,2.6vw,1.9rem); }
.case-body{ display:grid; grid-template-columns:repeat(2,1fr); gap:1.25rem 2.5rem; margin-top:1.5rem; }
@media (max-width:720px){ .case-body{ grid-template-columns:1fr; } }
.field .flabel{ font-family:var(--font-mono); font-size:.7rem; font-weight:500; letter-spacing:.13em; text-transform:uppercase; color:var(--sky); display:block; margin-bottom:.35rem; }
.field p{ color:var(--ink-soft); font-size:.98rem; }
.field--wide{ grid-column:1 / -1; }
.field--outcome{ grid-column:1 / -1; background:var(--mist); border:1px solid var(--line); border-radius:var(--radius-sm); padding:1.1rem 1.25rem; }
.field--outcome .flabel{ color:var(--royal); }
.field--outcome p{ color:var(--ink); font-weight:500; }

/* ---------------- steps ---------------- */
.steps{ display:grid; grid-template-columns:repeat(3,1fr); gap:1.25rem; counter-reset:s; }
@media (max-width:820px){ .steps{ grid-template-columns:1fr; } }
.step{ background:var(--paper); border:1px solid var(--line); border-radius:var(--radius); padding:1.6rem; position:relative; }
.step::before{
  counter-increment:s; content:counter(s,decimal-leading-zero);
  font-family:var(--font-mono); font-size:.72rem; font-weight:500; color:var(--royal);
  border:1px solid var(--line-2); border-radius:100px; padding:.15rem .55rem; display:inline-block; margin-bottom:.9rem;
}
.step h3{ font-size:1.2rem; }
.step p{ margin-top:.5rem; color:var(--slate); font-size:.98rem; }

/* ---------------- form ---------------- */
.form-shell{ display:grid; grid-template-columns: 1fr 1fr; gap:clamp(1.5rem,4vw,3.5rem); align-items:start; }
@media (max-width:860px){ .form-shell{ grid-template-columns:1fr; } }
.contact-form{ background:var(--paper); border:1px solid var(--line); border-radius:var(--radius); padding:clamp(1.5rem,3vw,2rem); box-shadow:var(--shadow-sm); }
.fg{ margin-bottom:1.1rem; }
.fg label{ display:block; font-size:.82rem; font-weight:600; margin-bottom:.4rem; color:var(--ink); }
.fg input,.fg select,.fg textarea{
  width:100%; font:inherit; font-size:.95rem; padding:.7rem .8rem;
  color:var(--ink); background:var(--paper); border:1.5px solid var(--line-2); border-radius:6px; transition:border-color .14s ease;
}
.fg input:focus,.fg select:focus,.fg textarea:focus{ border-color:var(--royal); outline:none; }
.fg input::placeholder,.fg textarea::placeholder{ color:color-mix(in srgb, var(--slate) 65%, transparent); }
.consent{ display:flex; gap:.6rem; align-items:flex-start; font-size:.8rem; color:var(--slate); margin:.5rem 0 1.1rem; }
.consent input{ margin-top:.25rem; flex:none; }
.form-note{ font-family:var(--font-mono); font-size:.72rem; color:var(--slate); text-align:center; margin-top:.9rem; }

.contact-side h3{ font-size:1.25rem; }
.office{ border:1px solid var(--line); border-radius:var(--radius-sm); padding:1.15rem 1.25rem; background:var(--paper); margin-top:1rem; }
.office h4{ font-family:var(--font-mono); font-size:.72rem; letter-spacing:.12em; text-transform:uppercase; color:var(--royal); margin-bottom:.5rem; }
.office p{ font-size:.95rem; color:var(--ink-soft); }
.office a{ color:var(--royal-ink); }
.office a:hover{ text-decoration:underline; }
.social-row{ display:flex; gap:.6rem; margin-top:1.5rem; }
.social-row a{
  width:2.4rem; height:2.4rem; border-radius:8px; border:1px solid var(--line-2);
  display:grid; place-items:center; color:var(--royal); transition:background .15s ease, color .15s ease, border-color .15s ease;
}
.social-row a:hover{ background:var(--royal); color:#fff; border-color:var(--royal); }
.social-row svg{ width:1.15rem; height:1.15rem; }

/* ---------------- misc content ---------------- */
.preview-note{
  font-size:.86rem; color:var(--slate);
  border:1px solid var(--line); border-left:3px solid var(--sky); border-radius:var(--radius-sm);
  padding:.8rem 1rem; margin-bottom:2rem; background:var(--mist);
}
.lede{ font-size:1.2rem; color:var(--slate); max-width:60ch; }
.prose{ max-width:68ch; }
.prose h2{ font-size:1.4rem; margin-top:2.25rem; margin-bottom:.6rem; }
.prose h2:first-child{ margin-top:0; }
.prose p, .prose li{ color:var(--ink-soft); font-size:1rem; margin-bottom:.7rem; }
.prose ul{ padding-left:1.2rem; margin-bottom:1rem; }
.prose a{ color:var(--royal-ink); font-weight:500; }
.prose a:hover{ text-decoration:underline; }
.meta-line{ font-family:var(--font-mono); font-size:.8rem; color:var(--slate); margin-bottom:2rem; }

.aboutcopy{ max-width:70ch; }
.aboutcopy p{ color:var(--ink-soft); font-size:1.08rem; margin-top:1rem; }
.aboutcopy p:first-child{ margin-top:0; }

/* ---------------- CTA band ---------------- */
.cta-band{ text-align:center; }
.cta-band h2{ font-size:clamp(1.8rem,3.5vw,2.5rem); }
.cta-band p{ margin-top:.75rem; max-width:46ch; margin-inline:auto; }
.cta-band .btn{ margin-top:1.75rem; }

/* ---------------- footer ---------------- */
.site-footer{ background:var(--royal-deep); color:#C7D5F5; padding-block:clamp(3rem,6vw,4.5rem) 2rem; }
.footer-grid{ display:grid; grid-template-columns:1.7fr 1fr 1fr 1.2fr; gap:2.5rem; padding-bottom:2.5rem; border-bottom:1px solid rgba(255,255,255,.15); }
@media (max-width:860px){ .footer-grid{ grid-template-columns:1fr 1fr; gap:2rem; } }
@media (max-width:520px){ .footer-grid{ grid-template-columns:1fr; } }
.footer-brand .brand-word{ color:#fff; }
.footer-brand .brand-mark .a{ fill:#fff; }
.footer-brand .brand-mark .d{ fill:#7FA8FF; }
.footer-tag{ margin-top:1rem; font-family:var(--font-mono); font-size:.78rem; letter-spacing:.04em; color:#9DB4E8; max-width:24ch; line-height:1.7; }
.footer-offices{ margin-top:1.25rem; display:grid; gap:.75rem; font-size:.82rem; line-height:1.6; color:#B9C8EE; max-width:30ch; }
.footer-offices b{ color:#fff; font-weight:600; display:block; font-size:.72rem; letter-spacing:.1em; text-transform:uppercase; font-family:var(--font-mono); }
.footer-col h4{ font-family:var(--font-mono); font-size:.72rem; font-weight:500; letter-spacing:.14em; text-transform:uppercase; color:#9DB4E8; margin-bottom:1rem; }
.footer-col a{ display:block; font-size:.92rem; color:#D3DEF6; padding-block:.32rem; }
.footer-col a:hover{ color:#fff; }
.footer-social{ display:flex; gap:.55rem; margin-top:1rem; }
.footer-social a{ width:2.2rem; height:2.2rem; border-radius:7px; background:rgba(255,255,255,.1); display:grid; place-items:center; color:#fff; transition:background .15s ease; }
.footer-social a:hover{ background:rgba(255,255,255,.25); }
.footer-social svg{ width:1.05rem; height:1.05rem; }
.footer-bottom{ display:flex; flex-wrap:wrap; gap:.75rem 1.5rem; justify-content:space-between; padding-top:1.75rem; font-size:.82rem; color:#9DB4E8; }
.footer-bottom a:hover{ color:#fff; }

/* ---------------- whatsapp fab ---------------- */
.wa-fab{
  position:fixed; right:1.25rem; bottom:1.25rem; z-index:60;
  width:3.4rem; height:3.4rem; border-radius:50%;
  background:#25D366; color:#fff; display:grid; place-items:center;
  box-shadow:0 8px 24px -6px rgba(14,24,48,.35); transition:transform .16s ease;
}
.wa-fab:hover{ transform:scale(1.06); }
.wa-fab svg{ width:1.7rem; height:1.7rem; }
@media (prefers-reduced-motion: reduce){ .wa-fab:hover{ transform:none; } }

/* ---------------- scroll reveal ---------------- */
.reveal{ opacity:0; transform:translateY(18px); transition:opacity .6s ease, transform .6s ease; }
.reveal.in{ opacity:1; transform:none; }
@media (prefers-reduced-motion: reduce){ .reveal{ opacity:1; transform:none; transition:none; } }

/* ---------------- utilities ---------------- */
.center{ text-align:center; }
.lead-actions{ margin-top:2rem; display:flex; gap:.9rem; flex-wrap:wrap; }
.skip-link{ position:absolute; left:-9999px; top:0; background:var(--royal); color:#fff; padding:.6rem 1rem; border-radius:0 0 6px 0; z-index:100; }
.skip-link:focus{ left:0; }